According to Google, in 2016, white hat SEO took a big hit. Google’s longtime goal of ranking websites higher in search results for search terms related to their purpose, title, and content, has shifted in 2017.
Instead, Google is now focused on “black hat” SEO, or SEO that redirects users to malicious and deceptive sites. This is a complete 180 for Google, which has previously penalized websites for misleading users or for violating their policies.
Instead of focusing on improving search results, Google is now focusing on stopping malicious and deceptive websites from flooding the web with cheap, low-quality articles, reviews, and other content.
What Is White Hat SEO?
To counter the loss of traditional SEO, Google has created a new program called “white hat” SEO. White hat SEO is intended to improve the quality of your website so that it ranks higher in search results.
There are many definitions of white hat SEO, but the core idea is that you use online tools, strategies, and strategies to rank higher in search results. You do not just rely on luck and happenstance to get more traffic from your site.
These are the basics of what white hat SEO is:
- Keyword research and choice of relevant keywords and phrases are essential to improve your chances of ranking well.
- Keyword research is the process of analyzing search volumes and using that information to choose the most relevant keywords for your site. You can use free tools to help you with keyword research.
- The content itself is another important aspect of ranking well. The content must be relevant to the keywords you choose, but also be useful to your site visitors.
The Problem With Traditional SEO
Traditional SEO has long focused on identifying and fixing problems within the content of your own website. This is a slow and cumbersome process and can take months or even years to complete.
During this time, you may not see the results you were hoping for. Sites with problems that are easy to spot and fix may never see the light of day. One of the biggest problems with traditional SEO is the inconsistency in the quality of results pages.
Some keywords and phrases are consistently more profitable than others, and yet, when someone types those same search queries in Google, the first pages show up with completely different results.
How To Start White Hat SEO
Start by collecting keyword research data for your ideal keywords. For example, if you own a website about cryptocurrency and blockchain topics.
You would want to collect data about the most searched terms related to Bitcoin and Ethereum. Once you have this information, you can use it as a guide to building a better website.
How To Achieve High-Quality Backlinks
Backlinks are links that lead to your website from other sites. They are important because they help you get more traffic to your website, and they are the only form of traffic that may convert you into customers.
When someone clicks on one of these links and starts your site on their computer, your site is granted a backlink. Backlinks come in many forms, including from authority sites like Google, brand-new websites, and from sites that have been around for a long time.
How To Achieve Consistent Google Rankings
It is obvious that having a winning formula for every topic is not going to get you to the top of the Google search results. You need to be strategic with your keyword research, blend keyword research with relevant content, and use lots of high-quality backlinks.
If you are successful with the first two, you will find yourself ranking well for keywords that you initially researched, and with the backlinks that you acquire, you will have an advantage over other competitors.
The battle between grey hat SEO and white hat SEO has been going on for decades, and the tables have turned. Now, it is more important than ever for businesses to understand the dangers of white hat SEO, and to adopt techniques that will help them succeed in the long run.
If you are interested in white hat SEO, you will have to up your game compared to traditional SEO techniques. Keyword research, strategic content creation, and the use of quality backlinks can help you achieve success in this new and challenging environment.
Keyword Research
It is the process of collecting data about the audiences that are likely to be interested in your topic. This can include data such as demographics, travel preferences, reading habits, and search history.
Branding
Branding is the use of visuals, copy, and other techniques to create a unique, distinct image for a website or application. It is important to note that a website’s physical appearance does not reflect its quality or topic.
Website Optimization
It is the process of improving the performance of a website both in terms of the number of page views and the number of conversions.
It includes things like adding relevant videos, creating engaging content, optimizing internal linking, and using the best SEO services.
Keyword research, strategic content creation, and the use of quality backlinks can help you achieve success in this new and challenging environment.
